Clik here to view.
Make Your Sales Calls Naked
I ran across this blog post by Jill Konrath. She advises sales people to meet with prospects ‘naked’. That is without brochures, or PowerPoint presentations, or anything except a pen and a notebook....
View ArticleClik here to view.
Enable Your B2B Sales Force with Fresh Info Straight from the Source
The past doesn’t equal the future. Change is pervasive. There’s a major upheaval in how products and services are being bought. This upheaval is caused by: changes in technology, changes in economies,...
View ArticleClik here to view.
Crucial Components for B2B Social Media Success
Success in B2B social media marketing is like success in every other endeavor. It requires thought, planning, time and effort. Your social media plan must: 1. Include input from Sales. If you haven’t...
View ArticleClik here to view.
Why So Few Effective B2B Marketing Videos?
The time is now. The infrastructure has been built – fat pipes capable of carrying video without buffers and stutters have been laid. Dozens of streaming platforms with embedded analytics are available...
View ArticleClik here to view.
How to Grab Your B2B Buyer’s Attention Early in the Process
According to SiriusDecisions, the #1 issue preventing Sales Quota achievement (for the third year in a row), is the inability of Sales teams to effectively communicate value propositions. And,...
View ArticleClik here to view.
Bridging the Gap for Effective B2B Videos
B2B sales and marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? Typically, it’s one of these three reasons: 1. They find the...
View Article
